What do health professionals venturing out into the field — the “real world” — lack the most? The necessary tools to build and promote long-lasting, happy and thriving business relationships. Individual marketing consultants, business advisers and executive coaches are ready to lend a hand but their marketing orientation often likens personality to commodities. As a result, many practitioners succumb to a field of blatant superficiality with an emphasis on externals. Being known to others as possessing a certain personality has become a substitute for the true feeling of identity. Without the influence of one’s essence, our professional identity loses its true uniqueness.
BRAND yourself lately? In the face of this current trend, we at the Chedva Institute are dedicated to helping people develop and promote their professional identities from the inside-out. This is accomplished by an ongoing collaboration between each practitioner and Chedva’s professional development and marketing teams. Together we tap into the essence of each personality, gather in all of a person’s values, strengths, natural skills, and intuitive technical know-how to help form a strong, sustainable and healthy professional identity.
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